Dev Journal: First Few Weeks

Summary

I’ve been building a social media planning tool and wondering whether my direction actually makes sense. In this post, I'll share some of my current progress and thoughts on the project.

By Max Rohowsky, Ph.D.

For the past few weeks, I've been busy building a social media planning tool. While working on it, I often ask myself if what I'm doing actually makes sense.

So, in this post, I'll share what I'm working on and why. The process of writing things down often helps me gain clarity. Perhaps it will help me structure the loose thoughts that have been on my mind recently.

What's the idea?

Posting on social media offers a lot of upside: it can help generate leads, enable valuable connections, create career opportunities, and more. At the same time, many people (myself included) struggle to share their thoughts online. For me, the biggest blocker is the fear of judgment: that gut-wrenching, paralyzing feeling before hitting publish.

Against this background, I want to scratch my own itch and build something that helps people like me grow organically across social media. I see organic growth as a combination of more followers and higher engagement. To achieve this, there are really only two things you can do: produce more engaging content, and distributing it more effectively. The product that I'm working on aims to help in both of these areas.

How's the progress?

The progress is okay-ish. I started by creating Figma mockups to get a better sense for how I want the product to look and feel. The image in the example screen tab below shows the compose screen which is going to be the main screen for the product.

A lot of design iterations
A lot of design iterations

To this point, I've built-out a lot of the core functionality. But there are still a lot of loose ends such as building the editor, adding the AI assistant, and integrating with the social media APIs.

What's the next step?

Next, I want to get the post editor and the first few social media API integrations out of the way. Building these two things should give me some peace of mind, because if I can get them right, I’m confident I can push the entire product across the finish line.

I also need to address the scope creep. There’s always more to build, but shipping a solid MVP that does a few things really well is far more important than adding more features in isolation.

Over the coming weeks, I'll have more time to devote to this project and I'm eager to see how it progresses.

Max Rohowsky

Hey, I'm Max.

I'm an Athlete turned Finance Ph.D., Engineer, and Corporate Consultant.